Image Consultant Ferial Youakim


ByFerial Founder and Director,
Ferial Youakim

“I had to change my thinking to change my life. I had to learn how to believe in myself and love myself for the way I am and not the way others want me to be. For many of us, the key to success lies in overcoming the fear of personal change.”

Realizing Her Dream

Ferial Youakim’s mission to help women look their best started in a bridal boutique in 1986. While helping brides achieve personal style and cherish their special day, she nurtured a grander dream to bring that improved image to women everwhere—everyday.

“My dream in life has been to share some of the tools I have found in my own frustrating struggle while not believing in myself.”

Ferial has plenty of reason to believe in herself these days. As the founder and director of ByFerial she manages a global organization that provides training in a broad spectrum of topics related to personal image.

ByFerial is one of the few organizations in the world accredited by the Association of Image Consultants International to offer Continuing Education Units (CEUs) in the field of image consulting. The company is currently based in Fort Lauderdale, Florida; Sydney, Australia and Dubai, United Arab Emirates”. Ferial is the author of “I Hear Your Tear - Everyone Deserves To Be Beautiful”.

“We are all touched when it comes to beauty. Being beautiful is not about being young and slim; it’s about feeling great about how you look, no matter what Size, Shape, Age or Budget you have.”

Ferial’s passion and dedication to helping men and women express themselves through their personal presentation, both for business and social situations, is provided through training seminars and personal consultations on the effective use of Color, Style, Image, Makeup, Wardrobe Planning and Etiquette.

Earning International Recognition

Ferial has worked as a fashion consultant and a makeup adviser in the USA, Australia, and the Middle East. She is a highly respected image consultant and has achieved the rare credential of CIP (certified image professional). Ferial currently serves as the Vice President of membership development for The Association of Image Consultant International. She is the past President of AICI Florida Chapter and the Middle East Ambassador and the Arabic community Liaison.

Over the years, she has consulted to numerous retailers, industries and organizations. Her work was published in the Healthier Today magazine, Hills newspapers, the Middle East Times, The Daily Telegraph, The Future, New Idea magazine, Celebra magazine and appearances on the Today Show. She was Nominated Australian of the Year for contributing and touching so many lives with her work.

Ferial conducted her initial training in Australia, however to master her profession Ferial underwent advanced training in the United States of America as a professional Fashion and Image Consultant, Multi-Media Makeup Artist, and Etiquette and Protocol Adviser.

Making a Difference

Ferial is also the founder of “Mums on a Mission,” a special charity group focused on helping children and families. In 2001, Mums on a Mission received both the NSW and national Gold volunteer award from NHMRC (National Health and Medical Research Council).

Ferial has run many successful image seminars for various charity groups to raise money and help women raise their self-esteem through feeling better about their image.

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